About IMBRAS


Years ago, a late-night conversation between Bobby Boxley and co-worker Kevin Houston sparked a mission to transform American education. Contrasting his daughters’ success in Atlanta with his own difficult upbringing in the Louisiana projects, Boxley founded IMBRAS (pronounced “embrace”) to make learning “hip” and accessible. This vision eventually narrowed its focus to STEM, leading Boxley to develop innovative products designed to make science and technology exciting for the next generation.